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05 · Home Improvement

Doors of Pontiac

A premium local lead platform connecting a landmark showroom to garage doors, entry doors, windows, and commercial buyers across Southeast Michigan.

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Screenshot of the Doors of Pontiac project
The challenge

A company established in 1977 needed one digital experience to serve several distinct buying journeys. Homeowners comparing products, customers needing service, commercial buyers, and showroom visitors all arrive with different questions and different urgency.

Our response

The site was organized around those decisions rather than a generic company brochure. Product and service paths, a prominent showroom story, online booking, trust signals, service-area discovery, and clear calls to speak with the team make the physical buying advantage work online.

The outcome

Doors of Pontiac now has a digital front door that communicates product breadth without losing the local proof behind the brand. The experience moves visitors from research to showroom visit or appointment while preserving direct access to phone support.

Project facts
Market
Southeast Michigan
Established
1977
Destination
Waterford showroom
What we delivered
  • Separate journeys for garage doors, entry doors, windows, and commercial work
  • Showroom-led buying experience supported by local proof
  • Booking, phone, map, and service-area paths across devices
Website strategyConversion architectureService-area UXTrust design

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